All new episodes air May 12 at 10pm ET on CNBC

Marcus Lemonis, CEO of Camping World (the title sponsor of the NASCAR Truck series) is the master of business turnarounds, boasting a portfolio of over 100 successful companies.

Now he’s turning his attention toward helping struggling businesses across America by investing more than $2 million dollars of his own money. Marcus will do anything and everything to make these businesses profitable, even if it means firing the president, promoting the secretary, or rolling up his sleeves and doing the work himself.

When struggling American businesses run out of options, they find the answer in The Profit!