The Company Sells NFL-Branded Show On Discrimination To USA Network
SPORTS BUSINESS DAILY — Charlie Ebersol’s production company, The Company, sold an NFL-branded show to USA Network. The NBC-owned cable channel will run “NFL Characters Unite” next month as part of its public service campaign against prejudice and discrimination. The 60-minute program profiles four NFL personalities — Falcons TE Tony Gonzalez, Saints TE Jimmy Graham, Steelers WR Hines Ward and NBC analyst Tony Dungy — detailing instances when they have had to fight through bigotry. Dungy in the documentary discusses encountering racism; Graham talks about the abuse he suffered in foster care; Gonzalez recounts being bullied; and Ward recalls dealing with bigotry. Each helps a teen facing similar problems. Ebersol, son of the legendary media exec Dick Ebersol, and Justin Hochberg are executive producers of the documentary. It was directed by Greg Frith.